BRANDING A PRESIDENCY: THE ART AND STRATEGY OF DONALD TRUMP

Donald Trump's presidency became a masterclass in branding. From his fiery rhetoric to his carefully curated publicity, Trump overshadowed the traditional boundaries of political communication. His run was a carefully orchestrated spectacle that captivated the nation's attention and galvanized his supporters. Trump understood the power of visual c

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of identity. At its core, MAGA offers a promise of renewal American values, appealing to individuals who feel disconnected from the prevailing political and social landscape. This sense of belonging is further cultivated through merchandise, rallies